About Farmers

As the country’s foremost fashion department store, Farmers Trading Company - or Farmers, as we are more commonly known - have been outfitting New Zealand women, their families and their homes for over 100 years.

First established by Robert Laidlaw as a catalogue mail order company in 1909, Farmers is now a thriving, modern department store and New Zealand’s leading fashion and home retailer - combining quality and value with an ever-increasing selection of the best local and international brands.

Proudly New Zealand owned, Farmers operates over 55 department stores in rural and city locations around the country, offering shoppers an amazing range of women's, men's and children's clothing, footwear, underwear, accessories, and health & beauty. Plus, you’ll find homewares, manchester, appliances, electronics, communications equipment, furniture and beds in many of our stores.

We position ourselves as Your Store, because our stores and our product ranges are constantly updated and refreshed to meet the changing needs of our customers.