Farmers Introduces Collette Dinnigan
Lauded Australian designer Collette Dinnigan is perhaps best known for dressing Hollywood's most fashionable stars and showing at the world's most prestigious fashion week in Paris. Now, Collette is set to impress New Zealand fashionistas with a luxurious lingerie line for Farmers that hits stores July 2010.
"Collette by Collette Dinnigan' reflects Collette's design sensibility with a range featuring feminine and flirty pieces in a selection of gorgeous floral, polka-dot and animal prints with a distinctly nostalgic feel. With underwear as outerwear becoming a huge fashion trend, the range is sure to delight with gorgeous detailing that just begs to be seen.
"There has been an enormous amount of attention to detail in the construction of each garment. Luxurious silk chiffon and French lace are complemented by details such as hand-stitched rosettes, bows and delicate embroidery," says New Zealand-trained Collette.
"The range is inspired by my travels around the world – I collected inspiration from beautiful fabrics found from antique markets in France, china teacups with intricate patterns and pieces of delicately embossed wallpaper. Many influences combined to deliver the final vintage-inspired looks."
Collette insists each item in the range has been designed for everyday use. "There's no need to save gorgeous lingerie for a special occasion or intimate moments. The range is designed for maximum comfort whilst still remaining sexy, functional and stylish," says Collette.
Lingerie is familiar territory for Collette. In 1990 when the Collette Dinnigan label was born, her delicate lace lingerie and slips were quickly snapped up by department stores around the world and in 1995 Collette became the first Australian to show a full-scale ready-to-wear collection in Paris.
Each piece in the "Collette by Collette Dinnigan" range features a high quality design for the perfect fit, but customers expecting to pay top dollar for designer labels will be surprised at the affordable price points.
"Collette‟s range for Farmers represents affordable luxury with bras retailing between $49 and $59 and briefs from $19 to $29," says Farmers Lingerie Merchandise Controller Eula Wood.
"There‟s also a great range of sizes, so there's no sacrificing comfort for style. The shapes are sensuous featuring French knickers, chemises, balconette and plunge bras, briefs and boy shorts in a sophisticated colour palette. We think the beautiful range will be incredibly popular – giving people the experience of a luxury designer with an affordable price tag."
