Dior has created the Cleansing Milk, composed of 96%* natural-origin
ingredients, which removes makeup from the skin and reveals its natural
purity.
OFF = gently removes makeup and eliminates
impurities and pollution particles.
ON = hydrates, strengthens
and soothes feelings of discomfort on the skin.
This
cleansing milk combines the richness of an oil with the fluidity of a
milk for gentle makeup removal.
Its formula is infused with
water lily, known for its purifying properties, and enriched with
glycerin and nourishing jasmine wax. It provides makeup removal that is
both gentle and effective, which strengthens the skin barrier.
Daily use, morning and night, alone or before the OFF/ON Foaming Cleanser for double cleansing.
* Amount
calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water
percentage included. The remaining 4% of ingredients contribute to the
formulas performance, sensory appeal and stability.
Formula
Go beyond simply removing makeup and treat yourself to a true moment of pampering with OFF/ON cleansing: a
formula composed of 96%* natural-origin ingredients that combines the
purifying properties of water lily with the nourishing properties of
jasmine wax. The milks rich yet refined and refreshing texture melts and
glides over the skin. Applied with the fingers or a cotton pad, it
captures impurities and makeup to gently remove them.
* Amount
calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water
percentage included. The remaining 4% of ingredients contribute to the
formulas performance, sensory appeal and stability.
Key
Ingredients
PURIFYING WATER LILY FROM THE NEW DIOR GARDEN
The purifying water lily infused in the Cleansing Milk formula is an ingredient known for its ability to purify
its environment. The key to this purifying property is the chelation
phenomenon, which involves trapping and retaining impurities such as
heavy metals so that they do not spread in water. Infused in the
Cleansing Milk, purifying water lily helps purify* the skin.
Located in Temple-sur-Lot, where the French water lily originated, the new Dior garden ensures the traceability,
cultivation method and broad reach of French water lilies. To refine the
harvesting process and further increase their positive impact on local
biodiversity, the House of Dior and the Latour-Marliac teams have
established a regenerative cultivation system unprecedented for the
nursery. The rhizome of each plant picked for Dior is cut in two so as
to keep a division whose shoot is immediately replanted. A philosophy
shared by all Dior gardens, so that nature remains an inexhaustible
source of inspiration and creation.
* Ex vivo test
on skin explant.
Test Results
OFF:
89% reduction in pollution particles, even the finest.*
Traces of makeup are eliminated.
ON:
Skin pH is preserved.
Skin barrier is strengthened.**
Skin is 20% more hydrated.***
*
Instrumental test on 21 women on 1-m to 49-m particles.
**
Instrumental test on 11 women, after 1 hour.
*** Instrumental
test on 10 subjects, after 6 hours.
How to Use
Apply gently to the face and eye area with a cotton pad or the fingers. Gently massage skin in circular motions to remove
makeup, pollution particles and impurities. Continue on to the lashes
and then the lips for complete purifying and soothing makeup removal.
Remove the excess with a cotton pad.
OFF/ON Foaming
Cleanser with water lily can be used to complement cleansing for
perfectly clean and purified skin.
- 200ml
- The purifying water lily comes from the Latour-Marliac garden, the legendary home of the water lily since 1875
- The Latour-Marliac garden is the 1st articultural Dior garden, where water lilies are harvested to allow the plant to recover
- In 1889, Joseph Bory Latour-Marliac went to Paris for the Worlds Fair, which Claude Monet also attended
- The famous impressionist painter ordered water lilies from him on this occasion, thus making Latour-Marliac his official supplier
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