benefit They're Real! Lengthening Mascara

$28.00 - $53.00
or 4 payments interest free with 
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DELIVERED TO YOU within 7 working days, $7View Details

COLLECT IN STORE within 7 working days, $3View Details


Beyond mascara.

WHY WE LOVE IT: Bigger, bolder, sexier lashes! they're real! lengthens, curls, volumizes, lifts and separates. Our jet black, long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

HOW TO APPLY: (Almost) too gorgeous to be true Nothing faux about it...turn heads with a wink that's beyond belief. Take your pretty positions: Hold the wand horizontally and give the brush a wiggle wiggle from side to side and base to tip, to achieve maximum volume, length and lift. Flip you grip. Hold the wand vertically and stroke upward to curl and separate. Layer generously, as you wish.

BEAUTY TIP: Dear doe-eyes: use the domed tip to fan out corner lashes.
  • Comes in full size and mini
  • 94% saw dramatic length & volume*
  • 94% saw visible lift*
  • 100% saw long-wearing results*
  • *Results observed in a consumer panel survey
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Small items purchased online can be returned to any of our physical stores, or you can use the returns sticker included with your order to return it by post free of charge. For large items please call us on 0800 327 637.


If the item is faulty or damaged we will meet our obligations under the Consumer Guarantees Act. If you are returning the item because you've changed your mind and the item is in its original condition, then we will exchange the item (physical stores only) or give you a gift card. We do not allow returns for beds, furniture, whiteware and electronics unless the goods are faulty.

Read our full return policy here

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