Prada Paradoxe Virtual Flower Eau de Parfum, the new feminine fragrance by Prada. This new signature rethinks one of the most famous symbols of femininity and codes of perfumery: florality. A fragrance that expands the boundaries of sensory perception and challenges one's understanding of reality, with its fresh and floral signature augmented by Artificial Intelligence. Paradoxe Virtual Flower is a floral musky fragrance capturing the airy and luminous scent of Jasmine as perceived in nature. An avant-garde signature revealing fresh and zesty top notes of Vert de Bergamot from Italy, a lively flowery heart incorporating Jasmine AI accord and Neroli, and base notes of Musk and Ambrette for a comforting second-skin sensation. Like the original signature, Paradoxe Virtual Flower's renewed bottle is an expression of the House's essence of reinvention and predilection for contrasts. In a shift from traditional perfume bottle architecture, the flacon is minimal and delicate at first glance, inspired by the original iconic Prada triangle logo disruptively designed to rest on its side. The Prada coat of arms logo contrasts with the fresh light pink color of the fragrance. The bottle is finished with 'Virtual Flower' on its top chamfer.
CHALLENGING PERCEPTIONS True to its creative and innovative spirit, Prada expands the boundaries of sensory perception and challenges the understanding of reality. Prada Paradoxe Virtual Flower embodies this search for the avant-garde as the epitome of a Prada Paradoxe femininity that questions traditional expectations. By rethinking florality, one of the most famous symbols of femininity, Paradoxe women reinterpret classical attributes to challenge traditions. AUGMENTED CREATIVITY Paradoxe Virtual Flower is a floral musky signature challenging the boundaries of sensory perception. To open a new perspective on florality, our master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu chose one of the most sophisticated flowers in perfumery and wanted to express it like never before: Jasmine. They leveraged the power of Artificial Intelligence to create a unique Prada accord capturing the scent of the flower in nature. Top notes of Italian Vert de Bergamot that undergoes a specific cold expression process and molecular distillation to reveal the greenest and freshest facets of this iconic ingredient. Heart notes of Neroli and a Jasmine AI accord born from Artificial Intelligence, to perfectly express the airy and lively scent of Jasmine in nature. Base notes of SerenolideTM Musk and Ambrette, to create a clean and comforting second-skin sensation.
