benefit they're real! tinted primer

Now $42.40
$53.00
OFFER ENDS 04 Dec 2024
or 4 payments of $10.60 interest free with 
The support for this product ends at 31/12/99 2:00 AM.

DELIVERED TO YOU in 7 working days, $7View Details

COLLECT IN STORE in 7 working days, $3View Details


Mink-brown tinted eyelash primer.
WHY WE LOVE IT: Your partner in prime! Tint, define AND prime lashes! Wear this innovative, mink brown primer alone to give lashes a feathery, natural look. Wear they're real! tinted primer with they're real! mascara to dramatically boost length and separate for beyond belief lashes. The high-performing gel formula is water resistant and conditions with provitamin B5.
HOW TO APPLY: Work it two ways. Wear it alone...or with the one you love. Apply they're real! tinted primer with the custom ExtraFlex brush...specially designed to move with lashes for separation beyond belief! Wiggle the wand at the base of lashes, then sweep upward from root to tip. Ready to amp up the drama? Layer your favorite mascara on top for an honestly gorgeous finish.
BEAUTY TIP: Shh! Your little secret...prime anytime for a beyond-natural look.
  • 89% said lashes had a natural look*
  • 91% said it was soft enough to layer with mascara 6 hours later*
  • 94% said it defined lashes when paired with they're real! mascara**
  • 92% said it boosted length, lift & separation when paired with they're real! mascara**
  • *Consumer panel survey on 65 women over 1 week. **Consumer panel survey on 66 women over 1 week.
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Small items purchased online can be returned to any of our physical stores, or you can use the returns sticker included with your order to return it by post free of charge. For large items please call us on 0800 327 637.


If the item is faulty or damaged we will meet our obligations under the Consumer Guarantees Act. If you are returning the item because you've changed your mind and the item is in its original condition, then we will exchange the item (physical stores only) or give you a gift card. We do not allow returns for beds, furniture, whiteware and electronics unless the goods are faulty.

Read our full return policy here

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