The Advocate programme is a contractual agreement between Farmers Trading Company Ltd and the 'Advocate’.
All Advocates are briefed to follow an agreement for content creation.
The Advocate may receive a benefit exchange for the content they distribute.
All ad content produced by the Advocate must comply with the Advertising Standards Code (ASA.) As of 14 September 2020 the ASA states that all ad content must be labelled as such, and must be easily identifiable as advertising by consumers.
Labels or other means used to identify ad content must be obvious, clear, prominent and upfront.
Every post that includes ad content and each segment of a story that includes ad content needs to be identified as advertising.
Additional content about a product or service that is posted outside of the contracted deliverables regardless of whether the advertiser did or did not prompt the content i.e. lifestyle image inadvertently showing Farmers products, is to be clearly displayed as an ad.
Though ad content will sometimes appear alongside organic content, and will be similar in style, it may not be immediately obvious to consumers when they are interacting with advertising, therefore disclosure is needed.
Farmers use of Shared Content (UGC) Privacy Notice
By being a part of the advocate programme, you also agree to the following terms of use for the Shared Content by Farmers. You acknowledge the use of the Shared Content you create to be used across all of Farmers Platforms (Tik Tok, Instagram and Facebook) potentially without compensation or payment. By signing the advocate programme contract the advocate gives permission for all AD content created for Farmers to be used on all Farmers' platforms.
We will use and disclose the Shared Content for advertising, publicity, promotional and marketing purposes. .
All content created by advocates for Farmers must be emailed to the appropriate account coordinator prior to the month's end. .
By being a part of the advocate programme, you grant Farmers and its associated agencies, subsidiaries and entities an unlimited, non-exclusive, worldwide, royalty-free, perpetual right and license to reproduce, edit, publish, distribute and otherwise use the Shared Content for advertising, publicity, promotional and marketing purposes. This includes but is not limited to, sharing and publishing the Shared Content on social media pages, websites, emails and other printed and online advertising. Without limiting the foregoing, you agree:
a) Farmers may repurpose the Shared Content for the use of product or sales messaging and promotions through any media channel it chooses.b) Farmers may use the Shared Content across any associated social account including but not limited to @FarmersNZ, @BeautyAtFarmers, @KidsatFarmers, @HomeatFarmers, Farmers NZ on Facebook and @FarmersNZ on Tik Tok..
Instagram Competition Terms and Conditions
Farmers Trading Company Ltd, 21 Laidlaw Way, East Tamaki, Auckland is the promoter of this competition.
Entry is open to New Zealand residents only. No purchase, entry fee, or payment is necessary to enter this competition.. Entrants must follow the relevant instagram account for any given competition and comment as directed in the competition instructions. Entry into the competition is automatic upon commenting. Participation in the competition is limited to one entry per person and multiple entries will not be counted.
The Promoter, its employees and their immediate families, participating agents and their associated agencies are ineligible to enter. The Promoter reserves the right to verify the validity of entries.
Competition commences when the posted on the Instagram page and closes at the time stated in post copy. Entries received after this closing time will be ineligible for entry.
Winners will be selected at random by Farmers Trading Company Ltd. The winners will be drawn on the date specified on the competition post. Attempts will be made to notify the winners via replying to the winning competition entry comment asking the winner to private message the Instagram account running the competition page. If the winner does not respond via private message within 3 days after Beauty At Farmers makes contact then the prize is forfeited and a further draw(s) will be conducted. The promoters’ decision is final and no correspondence will be entered into. The prize is not transferable and cannot be exchanged or redeemed for cash.
The winner(s) will receive the prize stated in post copy.
The Promoter assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorised access to or alteration of entries. The Promoter assumes no responsibility for any injury or damage to participants or any other person’s computer related to or resulting from participation in or down-loading any materials in this competition.
The Promoter (and not Instagram) collects entrants’ personal information in order to conduct the competition. If the information requested is not provided, the entrant may not participate in the competition. Acceptance of the prize is deemed consent for the Promoter to use the winner’s details and photographs for promotional and media purposes without any further reference, payment or other compensation to the entrant.
This promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram. You understand that you are providing your information to Farmers Trading Company - not to Instagram. The information you provide will only be used for drawing and contacting the winners of the promotion, except for entrants who have agreed to receive further communication from Farmers Trading Company Ltd.
Farmers Trading Company Ltd reserves the right to update or change these terms and conditions at any time, at which time any changes applied would be applicable to any competition starting on or after the updated date.
By accepting this prize, the winner consents to the Promoter and/or its affiliates and agencies using the winner's details, photographs and other material for reasonable promotional purposes including but not limited to in store notices, posters, emails, online marketing activity and press.
Prizes which require posting will only be sent to a New Zealand address and no overseas addresses will be accepted as a delivery address.
#MyFarmersNZ Instagram Competitions Terms and Conditions
How to enter the competitions
Each competition period begins at 6am on the first day of every month and ends at midnight on the last day of that month. Each month is a different competition. Farmers may at any time decide to stop running the competition. If you enter the competition at any time, you agree to these terms and conditions of entry.
To enter a competition, you must share an image showcasing your Farmers’ products using the hashtag #MyFarmersNZ on Instagram (Shared Content). There is no limit to the number of entries. The Instagram account must be your account and it must be a public account.
The Shared Content must be original and not repurposed from any existing brand, company or product content. Content tagged with #FarmersNZ along with any sponsorship indication (i.e. #sp, #spon, #ad, etc) will not be a valid entry.
This competition does not include Instagram story content.
You must be 18 years or older to enter.
Please carefully read the terms and conditions of entry and our purposes of collection of personal information and what we intend to do with the Shared Content.
f the Shared Content includes images of other people or information about other people, you must have the consent of that person (or if the person is under 18 years that person’s parent or legal guardian) to enter the competition after making them aware of how we intend to use and disclose the Shared Content.
Prizes and draw details
There is 1 prize to be won each month for each of the following Farmers Instagram accounts - @FarmersNZ @BeautyAtFarmers @KidsatFarmers and @HomeatFarmers. The prize is a $50 Farmers gift card (electronic voucher). The winners will be selected at the sole discretion of Farmers.
Prizes are not transferable or exchangeable and cannot be redeemed for cash. Where a prize (or part of a prize) is unavailable for any reason, Farmers reserves the right to substitute that prize (or part of that prize) with another prize of equal value and/or specification. Farmers shall not be liable for any changes to the value or make up of products offered as the prize
The winners will be selected within the first week of the month following the end of the competition. Prizes will be emailed to the winners.
Entries will be considered in the competition month if received between 12:00am on the first day of the month and 12:00pm on the last day of the month. Either side of this period will be considered in the relevant prior competition or following competition period.
The winners will be contacted within 5 days of being drawn via a comment on their winning Instagram photo/video. The winners are expected to contact Farmers to arrange delivery of the prize (delivery will be via email).
If a winner does not make contact 10 days after receiving a notification from Farmers (via a comment on the winning Instagram Shared Content), the winner forfeits the win and the prize, and another winner will be selected on the next business day. .
All winners who accept the prize agree to their details being published in relation to the competition, including but not limited to the following information found on their public Instagram account: name, username, profile picture, original caption, biographical information and region.
Winners grant Farmers a perpetual, royalty free and non-exclusive licence to use the winning Shared Content in all media. Winners are not entitled to any fee for such use.
Farmers use of Shared Content – privacy notice
By entering the competition, you also agree to the following terms of use for the Shared Content by Farmers. You acknowledge the use of the Shared Content you submit as part of your entry to the competition is without compensation or payment.
We will use and disclose the Shared Content for advertising, publicity, promotional and marketing purposes. If you win, and accept the prize, please see above on how we use other information you may provide to us. Please check our Farmers Privacy Policy for further information on how we handle your personal information.
By entering the competition, you grant Farmers and its associated agencies, subsidiaries and entities an unlimited, non-exclusive, worldwide, royalty-free, perpetual right and license to reproduce, edit, publish, broadcast, distribute and otherwise use the Shared Content for advertising, publicity, promotional and marketing purposes. This includes but is not limited to, sharing and publishing the Shared Content on social media pages, websites, newsletters, blogs, emails, mailers, signage, television, news media and other printed and online advertising. Without limiting the foregoing, you agree:
a) Farmers may repurpose the Shared Content for the use of product or sales messaging and promotions through any media channel it chooses.b) Farmers may use the Shared Content across any associated social account including but not limited to @FarmersNZ, @BeautyAtFarmers,
Additional Terms and Conditions
This competition is not available to Farmers’ employees and their immediate families.
Entry is open to all residents of New Zealand.
The Shared Content must not infringe or violate the rights of any third parties – including, but not limited to, intellectual property rights, copyrights, trademarks, rights of publicity/privacy, patent, trade secret or confidentiality obligations. The Shared Content must not breach any laws, or breach any guidelines or terms of use issued by Instagram.
Farmers reserves the right to update the terms and conditions without notice.
Farmers reserves the right to disqualify any submission or refuse to award a prize where false or misleading details have been given by an entrant or an entrant is in breach of their these Terms and Conditions of Entry.
Farmers and any other agencies associated with this promotion will not be responsible for any late, lost or misdirected entries, including but not limited to entries not received due to technical problems.
Farmers and any other agencies associated with this promotion will not be liable for any loss or damage whatsoever that may be sustained, directly or indirectly, or for any personal injury suffered or sustained by any entrant or prize winner in connection with any product purchased for this competition or any prize, except for any liability that cannot be excluded by law.
This competition is in no way sponsored, endorsed, administered by or associated with Instagram or any of its subsidiaries.
These terms and conditions are governed by the laws of New Zealand.
Instagram Story Competition Terms and Conditions
Competition details
Farmers Trading Company Ltd, 21 Laidlaw Way, East Tamaki, Auckland is the promoter of this competition.
These Terms and conditions are effective for all Instagram accounts/activity setup on Instagram and managed by Farmers Trading company Ltd. These accounts include but are not limited to FarmersNZ (https://www.instagram.com/FarmersNZ), BeautyAtFarmers (https://www.instagram.com/beautyatfarmers) Kids At Farmers (www.instagram.com/kidsatfarmers) Home At Farmers (www.instagram.com/homeatfarmers)
The Promoter, its employees and their immediate families, participating agents and their associated agencies are not eligible to enter. The Promoter reserves the right to verify the validity of entries.
Competition commences when the story is published on the Instagram page and closes at the time stated in story copy. Entries received after this closing time will be ineligible for entry.
How to enter the competition
Entry is open to New Zealand residents only. No purchase, entry fee, or payment is necessary to enter this competition. Entrants must follow the relevant instagram account for any given competition and repost story content via a screenshot and share to their personal Instagram account on stories with appropriate tags as directed in the competition instructions. Entry into the competition is automatic upon sharing on the entrants personal Instagram story. Participation in the competition is limited to one entry per person and multiple entries will not be counted.
Prizes and draw details
The winner(s) will receive the prize stated in copy on the posted story.
Winners will be selected at random by Farmers Trading Company Ltd. The winners will be drawn on the date specified on the competition story post. Attempts will be made to notify the winners via replying to the winning competition entry direct message asking the winner to private message the Instagram account running the competition page. If the winner does not respond via private message within 3 days after Farmers makes contact then the prize is forfeited and a new draw(s) will be conducted. The promoters’ decision is final and no correspondence will be entered into.
By accepting this prize, the winner consents to the Promoter and/or its affiliates and agencies using the winner's details, photographs and other material for reasonable promotional purposes including but not limited to in store notices, posters, emails, online marketing activity and press.
Prizes which require posting will only be sent to a New Zealand address and no overseas addresses will be accepted as a delivery address.
Additional Terms and Conditions
The Promoter (and not Instagram) collects entrants’ personal information in order to conduct the competition. If the information requested is not provided, the entrant may not participate in the competition. Acceptance of the prize is deemed consent for the Promoter to use the winner’s details and imagery for promotional and media purposes without any further reference, payment or other compensation to the entrant.
This promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram. You understand that you are providing your information to Farmers Trading Company - not to Instagram. The information you provide will only be used for drawing and contacting the winners of the promotion, except for entrants who have agreed to receive further communication from Farmers Trading Company Ltd.
Farmers Trading Company Ltd reserves the right to update or change these terms and conditions at any time, at which time any changes applied would be applicable to any competition starting on or after the updated date.
Entry is open to all residents of New Zealand
Any entrant who is under the age of 18 years must have their parent or legal guardian’s permission to enter the promotion.
If minors are depicted in the submission, you acknowledge you are the parent/guardian with legal responsibility of any minors under 18 years of age depicted in the submission.
The submission must not infringe or violate the rights of any third parties – including, but not limited to, intellectual property rights, copyrights, trade marks, rights of publicity/privacy, patent, trade secret or confidentiality obligations.
Farmers Trading company Ltd reserves the right to update the terms and conditions without notice.
Prizes are not transferable or exchangeable and cannot be redeemed for cash.
If the winner is under 18 years of age at the closing date of the competition, the prize will be awarded to the winner’s parent or legal guardian on the winner’s behalf.
Farmers reserves the right to disqualify any submission or refuse to award a prize where false or misleading details have been given by an entrant or an entrant has breach any of their responsibilties in accordance with these Terms and Conditions of Entry of the promotion.
Farmers Trading company Ltd and any other agencies associated with this promotion will not be responsible for any late, lost or misdirected entries, including but not limited to entries not received due to technical problems.
Farmers Trading Company Ltd and any other agencies associated with this promotion will not be liable for any loss or damage whatsoever that may be sustained, directly or indirectly, or for any personal injury suffered or sustained by any entrant or prize winner in connection with any product purchased for this competition or any prize, except for any liability that cannot be excluded by law.
This competition is in no way sponsored, endorsed, administered by or associated with Facebook, Inc or any of its subsidiaries
These terms and conditions are governed by the laws of New Zealand.
Facebook Competitions Terms and Conditions
Competition details
Farmers Trading Company Ltd, 21 Laidlaw Way, East Tamaki, Auckland is the promoter of this competition.
Entry is open to New Zealand residents only. No purchase, entry fee, or payment is necessary to enter this competition. Entry is via the FarmersNZ Facebook page (https://www.facebook.com/FarmersNZ/) Entrants must like the FarmersNZ Facebook page and comment on competition post. Entry into the competition is automatic upon commenting. Participation in the competition is limited to one entry per person.
The Promoter, its employees and their immediate families, participating agents and their associated agencies are ineligible to enter. The Promoter reserves the right to verify the validity of entries.
Competition commences when posted on FarmersNZ Facebook page and closes at the time stated in post copy. Entries received after this closing time will be ineligible for entry.
Winners will be selected at random by Farmers Trading Company Ltd. The winners will be drawn on the date specified on the competition post. Attempts will be made to notify the winners via replying to the winning competition entry asking the winner to private message the FarmersNZ Facebook page. Farmers will make every attempt to tag the winning customer into this response however profile settings may prevent this from being possible in some cases, Farmers will not be held accountable for not being able to 'tag' the winners profile. If the winner does not respond via private message within 3 days after FarmersNZ makes contact then the prize is forfeited and a further draw(s) will be conducted. The promoters’ decision is final and no correspondence will be entered into. The prize is not transferable and cannot be exchanged or redeemed for cash.
The winner(s) will receive the prize stated in post copy.
The Promoter assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorised access to or alteration of entries. The Promoter assumes no responsibility for any injury or damage to participants or any other person’s computer related to or resulting from participation in or down-loading any materials in this competition.
The Promoter (and not Facebook) collects entrants’ personal information in order to conduct the competition. If the information requested is not provided, the entrant may not be considered for the the competition. Acceptance of the prize is deemed consent for the Promoter to use the winner’s details and photographs for promotional and media purposes without any further reference, payment or other compensation to the entrant.
This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You understand that you are providing your information to Farmers Trading Company Ltd - not to Facebook. The information you provide will only be used for drawing and contacting the winners of the promotion, except for entrants who have agreed to receive further communication from Farmers Trading Company Ltd.
Farmers Trading Company Ltd reserves the right to update or change these terms and conditions at any time, of which changes applied would be applicable to any competition starting on/after the updated date.
#BeautyatFarmers Terms and Conditions
The Promoter is Farmers Trading Company Limited.
How to enter the competition
This competition is valid across both Instagram and Facebook
To enter the competition you must share an image and/or video using the hashtag #beautyatfarmers on Instagram during the promotional period(s). Multiple submissions per month are permitted.
All completed and valid entries received by midnight on the day of the entry deadline will be eligible.
To enter this competition your Instagram account must be public.
For your entry to be valid the content shared must be original and not repurposed from any existing brand, company or product content.
This giveaway competition does not include instagram story content
Prizes and draw details
By entering the competition, you will be in with a chance to win a $50 Farmers gift card each month.
The winner will be selected at the sole discretion of the Farmers Trading Company Ltd.
The promotional period begins on the first day of every month and finishes on the last day of every month.
All prizes will be drawn within the first week of the following month.
Entries will be considered within the months promotional period where received between 12:00am on the first day of the month and 12:00pm on the last day of the month. Either side of this period will be considered in the relevant prior or following promotional period.
The winner will be contacted by the 7th day of the following month via a comment on their winning Instagram photo/video. The winner is expected to make contact with The Farmers Ltd to arrange delivery of the prize.
In the event that the winner does not make contact by the 15th day of the month, the prize will be redrawn on the next business day under the same terms as the original draw.
Any winner agrees, by accepting the prize, to their details being published in relation to this competition, including but not limited to their name, username, profile picture, original caption, biographical information and region.
The winner agrees to grant Farmers Trading company Ltd a perpetual and non-exclusive licence to use their entry content in all media and the winner will not be entitled to any fee for such use.
Farmers use of submissions
By entering this competition you also agree to the following terms of use for content shared with Farmers Trading Company Ltd. All submissions are bound by these terms.
You acknowledge the use of the content you submitted is without compensation or payment.
Farmers has the rights to repurpose this content for the use of product or sales messaging through any media channel it chooses
Farmers Trading company Ltd has the rights to use this content across any associated social account including but not limited to @FarmersNZ and @BeautyAtFarmers.
By entering this competition you are granting Farmers Trading Company Ltd and its associated agencies, subsidiaries and entities an unlimited, non-exclusive, worldwide, royalty-free, perpetual right and license to reproduce, edit, publish, broadcast, distribute and otherwise use the content you submitted in connection with advertising, publicity, promotional and marketing activities. This includes but is not limited to, sharing and publishing the content you submitted on social media pages, websites, newsletters, blogs, emails, mailers, signage, television, news media and other printed and online advertising.
Additional Terms and Conditions
This competition is not available to Farmers Trading Company Ltd employees and their immediate families, its subsidiaries, associated agencies and entities.
Content tagged with #BeautyatFarmers along with any sponsorship indication (i.e. #sp, #spon, #ad, etc) will not be considered a valid entry.
Entry into this competition is deemed acceptance of any applicable Terms and Conditions.
Entry is open to all residents of New Zealand
Any entrant who is under the age of 18 years must have their parent or legal guardian’s permission to enter the promotion.
If minors are depicted in the submission, you acknowledge you are the parent/guardian with legal responsibility of any minors under 18 years of age depicted in the submission.
The submission must not infringe or violate the rights of any third parties – including, but not limited to, intellectual property rights, copyrights, trade marks, rights of publicity/privacy, patent, trade secret or confidentiality obligations.
Farmers Trading company Ltd reserves the right to update the terms and conditions without notice.
Prizes are not transferable or exchangeable and cannot be redeemed for cash.
If the winner is under 18 years of age at the closing date of the competition, the prize will be awarded to the winner’s parent or legal guardian on the winner’s behalf.
Farmers reserves the right to disqualify any submission or refuse to award a prize where false or misleading details have been given by an entrant or an entrant has breach any of their responsibilties in accordance with these Terms and Conditions of Entry of the promotion.
Farmers Trading company Ltd and any other agencies associated with this promotion will not be responsible for any late, lost or misdirected entries, including but not limited to entries not received due to technical problems.
Farmers Trading Company Ltd and any other agencies associated with this promotion will not be liable for any loss or damage whatsoever that may be sustained, directly or indirectly, or for any personal injury suffered or sustained by any entrant or prize winner in connection with any product purchased for this competition or any prize, except for any liability that cannot be excluded by law.
This competition is in no way sponsored, endorsed, administered by or associated with Facebook, Inc or any of its subsidiaries
These terms and conditions are governed by the laws of New Zealand.
